Free places still available on our popular Search Engine Optimisation workshop, and learn how to seek maximum value from online resources and activities in 2-days. The course is provided by JISC Netskills and supported by JISC through the Strategic Content Alliance.
Topics Covered:
* The rate of growth of internet users, cloud services and data volumes
* Putting things in perspective and realising the challenge of resource discovery
* Significance and limitations of conventional search engine optimisation
* Identifying, and communicating clearly with, intended audiences
* Content structure, semantic mark-up, and why it's very important
* Leveraging HTML5, CSS3, basic metadata approaches, and other technologies
* Elements of content strategy, including people, technology and processes
* Embracing social networks, multiple content curators and content fusion
* Effective promotion of online resources and the new social marketing regime
* Joining data up using embedded metadata with RDFa
* Examples of best practice and exploring future possibilities
Who should attend?
This workshop would suit individuals from a range of sectors: education, public sector services (archives, museums, broadcasting, education and cultural heritage), commercial business, particularly those who are involved in preparing, promoting or managing online material.
Where/When:
Wednesday 20 - Thursday 21 July, 10am-4pm each day
University of Westminster, London
http://bit.ly/qp4b3n
Cost: FREE to attend (includes lunch & refreshments each day)
Booking forms & more information available from: http://bit.ly/qp4b3n
Thanks for reading.
Lisa
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Lisa Vincent
Training & Administration Co-ordinator
www.netskills.ac.uk
0191 222 5000
JISC Netskills is a JISC Advance service hosted at Newcastle University
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