Dear Colleagues,
We invite you and your colleagues to contribute cases on Innovations in
Educational Marketing from transnational and technological perspectives. The
CFC is appended below for your kind perusal. Feel free to get in touch with us
in case of any queries.
Kind regards,
Purnendu.
CALL FOR CASES
Proposal Submission Deadline: November 15, 2009
Full Case Submission Deadline: February 1, 2010
Cases on Innovations in Educational Marketing: Transnational and
Technological Strategies
A case book edited by Dr. Purnendu Tripathi and Dr. Siran Mukerji
To be published by IGI Global: http://www.igi-global.com/requests/details.asp?
ID=715
Introduction and Overall Objective of the Book
Growing global competition for quality education, technology and collaboration
is playing a paramount role in redefining and re-strategizing institutions to
achieve a competitive advantageous international position. Educational
institutions need to reorient their approach in a highly aggressive and
demanding environment which is fraught with numerous educational programs
with international campuses and virtual learning spaces. These institutions are
thus emerging as educational corporate entities with a bouquet of academic
programs as products endeavoring to augment their presence world wide with
the innovative technological and transnational strategies. Hence, the future is
for these organizations which possess differentiated and technologically
innovative educational programs along with distinctive support services.
This book will present a collection of cases on innovations in the field of
educational marketing from transnational and technological perspectives. It
will address the prominent issues of marketing, governing the entire education
sector with the following as its principle objectives:
a. To present a comprehensive volume of institutional cases on
educational marketing and their technological and transnational strategies;
b. To provide the audience a comparative analytical perspective of
educational marketing approaches for quality centered international education;
and
c. To highlight how the advancements in technology are being utilized
for marketing and forging partnership for international multi campus
educational establishments in order to expand their reach.
Accordingly, the mission of this book is to provide an international platform to
the policy makers, educators, researchers, educational program managers and
developers, trainers, educational administrators, management / marketing
specialists, and so on. to contribute and share their experiences, ideas,
attitudes and perspectives on how institutions in their respective countries
are addressing the key issues of educational marketing towards providing
quality and internationally accredited education to all.
Target Audience
For educational policy makers, administrators, educators, trainers and
researchers in educational management and marketing and educational
technologists, the book will provide comparative and comprehensive analysis
of technological and transnational strategies in educational marketing on
various issues across the world and also the best practices and experiences
from a diverse range of countries. It will be a good resource book for
researchers in management and development of education. The book will also
benefit marketing educators since one of the salient issues of the book is
marketing of education programs and institutional support services. It is
expected that contributions from institutions of the developed and developing
world would help the educators to understand the challenges ahead in the
marketing aspect of the education sector. Thus helping them to frame future
strategies on the right kind of marketing, promotion, communication and
technology mix for their respective institutions/ countries.
For educational program managers, support services managers, external
relation/ partnership managers and business development professionals, the
book is concentrating on the issue of educational marketing from a trans-
national perspective, so this book will provide a comprehensive insight into key
international collaborative strategies for educational institutions.
Suggested topics include, but are not limited to the following:
Transnational Partnership and Collaboration of Educational programs
Virtual Spaces and Educational Marketing
Web 2.0 Technologies and Educational Marketing
Technology and Educational Marketing
Competitive Pricing Decisions in New Academic Programs
Technology in Transnational Strategies for Education
Consumer Behavior and Development of New Educational Programs
Digital Service and Education
Direct Marketing of Educational Programs
Education Product Management
Educational and Allied Services Marketing
Educational Brand Management
Educational Institution Corporate Identity
Educational Market Segmentation
Educational Marketing and E-Communications
Educational Marketing for Community Support and Social Development
Educational Marketing Management
Marketing Mix for Education
Marketing Research and Education
Educational Product Management & Differentiation
Educational Product Package, Program Positioning in Global Market
Educational Product Promotion, Advertising and Publicity
Electronic Educational Marketing Strategies and Paradigms
E-Marketing and Education
Ethical Issues in the Marketing of Education
Globalization and Educational Marketing
Green Marketing for Education
Innovations in Technology for Educational Marketing
Institutional Corporate Identity, Trademark of Academic Programs
Interactive Technologies for Marketing Education Programs
International Educational Marketing Strategies and Technology
International Partnership and Franchising
Network Marketing and Educational Institutions
Online Marketing and Educational Programs
Pricing of Academic Programs
Quality Assurance in Educational Programs and Support Services
Technology and Educational Promotional Mix
Service and Support for Educational Programs
Societal Marketing and Education
Strategic Collaboration and Transnational Education Marketing
Student Experience Management
Technologies for Marketing of Educational Programs
Academic Program Life Cycle Management
Educational Services Marketing and Technology
Technology in New Educational Program Development
Technology for Relationship Marketing and Sustainable Educational
Development
Technology Enabled Students Relationship Management
Technology Enhanced Educational Partnership Management
Quality Assurance in Educational Programs and Support Services
Technology for Transnational Partnership and Collaboration in
Education
Services Marketing in Education
Management of Technology and Marketing-Led Change in Education
The editors invite case studies on the broad theme of Educational Marketing
from technological and transnational perspectives but not limited to the
following only:
Authors are encouraged to send cases on their institutional experiences of
educational marketing from technological and transnational perspective.
Submission Procedure
Researchers and practitioners are invited to submit on or before November 15,
2009, a 2-3 page case proposal clearly explaining the mission and concerns of
his or her proposed case. Authors of accepted proposals will be notified by
November 25, 2009 about the status of their proposals and sent case
guidelines. Full cases are expected to be submitted by February 1, 2010. All
submitted cases will be reviewed on a double-blind review basis. Contributors
may also be requested to serve as reviewers for this project.
Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group
Inc.), publisher of the Information Science Reference (formerly Idea Group
Reference), Medical Information Science Reference, Business Science
Reference, and Engineering Science Reference imprints. For additional
information regarding the publisher, please visit www.igi-global.com. This
publication is anticipated to be released in early 2011.
Important Dates:
November 15, 2009: Proposal Submission Deadline
November 25, 2009: Notification of Acceptance
February 1, 2010: Full Case Submission
April 15, 2010: Review Result Returned
May 31, 2010: Revised Final Case Submission
June 30, 2010: Final deadline
Inquiries and Submissions can be forwarded electronically (Word document) or
by mail to:
Dr. Purnendu Tripathi (e-mail: [log in to unmask], skype: tripathi.p)
OR
Dr. Siran Mukerji (e-mail: [log in to unmask], skype: siranmukerji)
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