David Donnarumm raises an interesting point about paper versus electronic
publicity and effective learning material and clearly cost, combined with
student interest and familiarity with electronic communication, are key
factors.
However, there are some important intrinsic elements to paper based products
that argue in their favour, and are all too often neglected in our current
passionate e-embraces.
First, is the status and value that I believe is still placed on printed
material by students and others, compared with instantly disposable electronic
information. Paper based material is tangible,tactile, and portable, which I
would argue adds to its status, validity, and ultimately its credibility with
students.
Second, I feel that paper based material located around an institution give out
a 'signal' to students that there is support readily available to them.
Someone
has taken the trouble to write and print out this material, and the covert
message conveyed is 'support'. It also creates a good and reassuring
impression to visiting prospective students, particularly if the material is of
good quality, printed with professionally designed covers.
Third, and arguably, is the fact that students are likely to read printed
material more slowly and perhaps may absorb over time the way good quality
booklets are written, in terms of style, structure, referencing etc, compared
with the relatively fleeting attention electronic information can receive.
I guess we need both printed and online material, but I feel that the balance of
effort and cost should still be toward printed.
Colin Neville
Effective Learning Service, School of Management,
University of Bradford
Quoting "David Donnarumma (Staff)" <[log in to unmask]>:
> Dear All,
>
> We are currently in the process of reviewing our publicity strategy for
> the following academic year. We have in the past mainly focused on paper
> publicity which has been printed via our print room. Obviously, costs
> for this have been high but has been successful in making students and
> staff aware of our Service. On review, we are now moving towards online
> publicity by redeveloping our website, setting up our study guides as
> interactive materials on our VLE as well as having our own Facebook
> entry. We do advertise our events in university wide publications in
> print and online via "Message of the Day", but I was wondering whether
> other Services are moving towards online publicity or have already done
> so? Also, how many materials are still provided in print form or do we
> expect our students to download and print off study guides and sheets?
>
> Regards,
>
> David Donanrumma
>
> David Donnarumma
> Effective Learning Adviser
> Learning Teaching and Development Unit, Lc019
> [log in to unmask]
> Direct Dial: 01895 267313
>
>
------------------------------------------------------------
This mail sent through IMP: http://webmail.brad.ac.uk
To report misuse from this email address forward the message
and full headers to [log in to unmask]
------------------------------------------------------------
|