Hi all,
While physical location within the campus is undoubtedly very important in
creating an impression of what we do, I see this as being a
marketing/branding question too. Does anyone out there have experience of
ways of getting academics and students to see LDers as enhancing learning
rather than plugging deficiencies, other than just by being located in the
right place?
Oxford is at the stage where the entire service doesn't really exist yet
and, because there's only one of me, the actual provision of support will
have to be undertaken by tutors and students within existing modes of
teaching/learning. So for me the aim is to let people know that advice is
available on applying the same scholarly and reflective standards to their
teaching and learning as they do to the subject content of their academic
work.
It doesn't come naturally to me to talk in the language of advertising,
marketing and branding; nevertheless, this is in effect what I want to do.
Ben Yudkin
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