Dear Colleagues,
Thank you for the feedback about Ethnic Britain. This information has been
extremely useful and will help us to make an informed decision!
Kashmir
----- Original Message -----
From: "Faith Marchal" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Friday, May 23, 2003 11:19 AM
Subject: Re: : Ethnic Britain
> Hello all,
>
> We first heard of this publication a couple of years ago. It seemed
> like a "good idea at the time", so we placed an ad. However, despite
> several requests the publishers never sent me a complementary copy
> of the directory with our ad in it (or even a photocopy of the page).
> They rang me repeatedly during the following year about placing
> another ad, but their lack of co-operation on that simple request meant
> that we didn't. (Poor customer care = no sale!)
>
> In any case, it's difficult to measure the effectiveness of "signpost"
> ads, since they usually point people towards the organisation's
> website/ student prospectus, ads in local/national press, etc. It's
> those primary sources of info that usually show up in the "where did you
> find out about . . . " sections of staff and student applications.
>
> Interested in hearing about others' experiences, though.
>
> Best wishes,
>
> Faith M.
> ====================
> On Fri, 23 May 2003 10:10:25 +0100 "K.K.Bolla" <[log in to unmask]>
> wrote:
>
> ----------------------
> Faith Marchal
> Equality & Diversity Adviser
> Anglia Polytechnic University
> e-mail: [log in to unmask]
>
>
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