Anyone ever bought an item in PCWorld, paying on credit card and subsequently received several months later, marketing from another company in their Group (DSG Retail) pushing warranty insurance. The marketing campaign had my name, address and specific product purchased.
Given the only data I supplied at purchase was on a credit card how was that acheived?.
My credit card company did not advise any trading in data activity when I took out the card and owe their data subjects a obligation of security to ensure the personal data given them is not misused. Any data captured from that source and used for marketing must be unfairly obtained by the recipient company unless the banks merchant agreement with them permits such use. In which case the bank have exercised inappropriate security and unfair obtaining. Should they terminate their merchant agreement with any company abusing the personal data supplied for payment validation to enforce their security obligations to data subjects. (Anyone confirm if they know whether post code or address is used in payment validation on credit card transactions)
Can't see any argument which would make the marketing process legitimate. Fair obatining and Security failures appear to exist in the processes which permitted the data matching.
Anyone experienced this or like to comment. If it happening for one customer its happening for all.
David Wyatt
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