Hmmm,
As anticipated, the consensus is don't do it for relationship reasons; but
the legal reasons?
Simon: your principle 4 I think I might resolve with "cleansing the duff
addresses in a 'reasonable' time frame" i.e. once they have bounced, and
trying the "it's not necessary" for the data to be accurate. How much
damage and distress does a bounced e-mail cause the data subject? Could be
challenged, I know, but you know the IC!
Chris and Tim: OK sole traders, NLLP and Scotland are tricky and will cause
problems under the Privacy and Electronic Communications (EC Directive)
Regulations 2003 Reg 22, but this is a well managed customer database that
is being appended to, so it would not be too difficult to filter these out.
Tim: good point re spam blocking etc. but this could be done through an
agency, so their risk :')
Roland: thanks for the reminder re your APIG evidence. Always strikes me
that discussions re SPAM are centred on some bling bling Russian porn king
who mercilessly bombards our in boxes (and self image!), rather than say the
RAC trying to promote faster, more accurate traffic information to your
blackberry wielding road warriors.
Thanks all - these e-debates are very useful. If you really want to know a
subject well; try teaching it!
Ah, Friday, 5.30, "enough marketing law"!
Duncan Smith
Director
iCompli Limited Northampton UK
t: 08707 70 48 66 f: 08707 70 48 69 m: 07775 56 81 80
Mailto:[log in to unmask] Web: www.icompli.co.uk
<http://www.icompli.co.uk/> Ecademy: See me!
<http://www.ecademy.com/account.php?id=34586>
"Compliance in your language"
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