I'm particularly interested in the legality of auto generating (corporate)
email addresses. You know the thing where I know your first name and
surname, and therefore a machine can have an educated guess as to your email
address if the company domain is known too.
Duncan Smith works for iCompli, therefore his email address is probably
[log in to unmask], or [log in to unmask] etc etc.
At an emotional level, there are of course many reasons why this is not best
practice email marketing; but that's not my concern (in this thread at
least!).
I'm interested in the legality (DPA/PECR obviously) and whether or not there
is a particular breach that prevents this type of email appending. Breach
of the first principle is a prime candidate, but it appears as though
Schedule I Part II 2 (1) (b), the bit about data not obtained from the data
subject, gives the email appender a legal mechanism to carry out this
process i.e. s/he can create the email addresses, and then give fair
processing information to the data subject in the body of the message, along
with all relevant opt-outs etc..
This is not about 'hard core v|agra spamming' by the way, but the very
reasonable process of enhancing an existing customer database with a new
channel of contact.
Regards,
Duncan Smith
Director
iCompli Limited Northampton UK
t: 08707 70 48 66 f: 08707 70 48 69 m: 07775 56 81 80
Mailto:[log in to unmask] Web: www.icompli.co.uk
<http://www.icompli.co.uk/> Ecademy: See me!
<http://www.ecademy.com/account.php?id=34586>
"Compliance in your language"
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