Direct marketing is defined in the Act as meaning the communication by
whatever means of any advertising or marketing material which is directed to
particular individuals.
Marketing is sometimes done to named individuals within organisations but it
is to them in their occupation within the organisation (eg Training Officer)
rather than to them personally. Obviously if they told us they no longer
wanted to receive such material, we wouldn't send it but is it OK until they
do? I heard a DPR rep recently say that a reasonable presumption of interest
could be implied in some cases. It seems to me this is one of them. Do you
agree?
Gail Water
DP Coordinator
Open University
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