In message <[log in to unmask]>, at
15:51:53 on Sun, 1 Feb 2015, Michael Bacon - Grimbaldus
<[log in to unmask]> writes
>That begs the question of how the DC can identify which of two
>individuals supplying identical address, email and telephone details is
>*the* subscriber.
At the risk of repeating myself, this is simply an artefact of
"legislation not coping well with one>many communications"; specifically
in this case the concept of "a subscriber" when there are several people
potentially on the receiving end.
And "subscriber" to what?
This is no longer in practice just about the name on the bill for a bit
of physical connectivity, it's just as likely to be who signed up the
household to an email [or faxbox or VoIP] account in the cloud. And what
if more than one person knows the password? And if there's no "line" in
the cloud, does PECR even apply? Actually it's worse than that, is a
mobile phone or VoIP contract providing a "line" (for the purposes of
Regulation 21)?
>One consents, the other does not.
With bank accounts, you can have "either signs" or "both have to sign";
another area where telecoms perhaps needs to catch up.
>The easy option is not to send either/both/whatever any marketing, but
>that goes against the grain for marketeers,
Marketers would probably like to have gaudy shop fronts in Conservation
areas. But compliance is a cost of business, however much some think the
rules should not apply to them.
>and besides, there are individuals who consent to marketing because it
>provides the only correspondence they receive.
That's definitely something to frame on the wall - or the modern
equivalent: send as tweet :)
--
Roland Perry
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