Catweazle!!!
Please respond to Tim Trent <[log in to unmask]>
Sent by: This list is for those interested in Data Protection
issues <[log in to unmask]>
To: [log in to unmask]
cc:
Subject: [data-protection] When does processing become Unfair?
I have just phoned what one used to call "a major public utility" to query
my bill. This utility now supplies gas, electrickery (small prize for
identifying the kids' TV programme that comes from) and telephony.
I identified myself with customer number, name and first line of my
address
(actually that is pretty poor identification!), and they asked me to
confirm
my phone number. Hard to confirm it since I have never given it!
The call centre person had no idea why the number was being collected when
challenged. He stated that it was lawful to collect this data (differs
from
my opinion), but was happy that he would now delete the data from his
record. This means it was not essential data and was thus "Excessive". So
we have twin issues: Unfair processing and Excessive data collection.
"You have opted-in to marketing, sir."
"Ok, opt me in to snail mail, and out of all other methods"
"I can only opt you right in or right out"
Additional Issue:
------------------------
So he has opted me right out, which is not what I want. Nor do I want any
form of marketing other than snail mail. This means that this large
corporation can now no longer market to me. They can arguably not even
ask
me, now, if I wish to be marketed to! While my money is unimportant, 100
people like me start to become important (Ok, there are surely not 100
anally retentive people like me who understand DP and Marketing!) 1000 is
significant.
Tim Trent - Consultant
Direct: +44(0)1344 392644 Mobile:+44(0)7710 126618
email: [log in to unmask]
<blocked::mailto:[log in to unmask]>
Marketing Improvement Limited, Abbey House, Grenville Place, Bracknell,
United Kingdom, RG12 1BP <blocked::http://www.marketingimprovement.com/>
http://www.marketingimprovement.com
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