"It is the imbecilic, poor, or cowboy operations that need to go. Those do
not generally join the DMA"
I totally agree with the first sentence. Unfortunately I'm not so sure
about the second.
I just searched the DMA web site for references to the insurance company I
mentioned and identified the agency they use. The agency's statement on the
web site includes the following:
"XXXXX is a creative database marketing agency; we build marketing
databases to drive new business, increase retention and improve 'the
customer experience'. Clients include
...........................................................................................
XXXXX manages all aspects of marketing campaigns from creative concept,
inbound/outbound calls and on and off-line campaign deployment, including
fulfilment, print production and response handling."
I hope their "outbound calls" procedure is superior to their "off-line
campaign deployment" but there is nothing to indicate that is so.
Regards,
Graham
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