In regard to the survey, I would recommend following up with a mystery
shopper exercise. We carried out an awareness survey in April 2004 and
then followed up with a mystery shopping exercise to test that awareness
before the FOIA went live. We found that appearance and reality were not
closely matched.
A little over a year later, and seven months into the FOI era, we are
carrying out another awareness survey. We plan to follow up with a
mystery shopping exercise to test the level of awareness suggested in the
survey.
In the intervening year we carried out an extensive training session with
posters, e-mails, and briefing sessions to all staff. I hope that
following this work the survey and the mystery shopping demonstrate that
reality and appearance are closely matched.
Best regards,
Lawrence
Lawrence W. Serewicz
Scrutiny Manager
Management Support Unit
Wear Valley District Council
01388-761-985
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