You could start with the Direct Marketing Association: www.dma.org.uk
Paul Ticher
Information Management
0116 273 8191
22 Stoughton Drive North, Leicester LE5 5UB
----- Original Message -----
From: Tommy Kennedy <[log in to unmask]>
To: <[log in to unmask]>
Sent: 08 May 2001 16:25
Subject: Direct Marketing
I'm looking at creating some kind of Code of Practice on direct marketing
for our Council, to cover services like theaters and sports facilities.
A Local Authority example, but I'm sure the same pressure to pull in money
applies to us all !
Given the nature of this issue I expected there to be plenty of good advice
available .................. but having looked in the obvious places (OIC,
telecom regs, previous postings) they analysis I can find seems a bit
patchy.
Is anyone aware of any further guidelines that might point me in the right
direction ?
Once again all guiding hands gratefully received.
thanks,
Tommy Kennedy
DPO, South Ayrshire Council
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