The DMA CoPs are well worth a look (and freely available to non-members).
You might also find the Advertising Standards Authority www.asa.org.uk
guidelines useful.
Su Goulding
Legal Officer, NSPCC
020-7825-1393
[log in to unmask]
-----Original Message-----
From: Paul Ticher [mailto:[log in to unmask]]
Sent: 09 May 2001 09:08
To: [log in to unmask]
Subject: Re: Direct Marketing
You could start with the Direct Marketing Association: www.dma.org.uk
Paul Ticher
Information Management
0116 273 8191
22 Stoughton Drive North, Leicester LE5 5UB
----- Original Message -----
From: Tommy Kennedy <[log in to unmask]>
To: <[log in to unmask]>
Sent: 08 May 2001 16:25
Subject: Direct Marketing
I'm looking at creating some kind of Code of Practice on direct marketing
for our Council, to cover services like theaters and sports facilities.
A Local Authority example, but I'm sure the same pressure to pull in money
applies to us all !
Given the nature of this issue I expected there to be plenty of good advice
available .................. but having looked in the obvious places (OIC,
telecom regs, previous postings) they analysis I can find seems a bit
patchy.
Is anyone aware of any further guidelines that might point me in the right
direction ?
Once again all guiding hands gratefully received.
thanks,
Tommy Kennedy
DPO, South Ayrshire Council
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