Yes, confusing. Opt in/Opt out describes the kind of choice you are
offering people, not the choice they are making. There should only be one
box to tick (otherwise what do you assume if neither is ticked?). The words
should make it clear what will happen if you tick or omit to tick the box.
Paul Ticher
0116 273 8191
www.paulticher.com
22 Stoughton Drive North, Leicester LE5 5UB
For continuous priority support on Data Protection, sign up to my support
service:
www.paulticher.com/data-protection-services
----- Original Message -----
From: "Simon Howarth" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, August 06, 2012 1:17 PM
Subject: Confusing marketing opt in/out?
> Is it me or is this confusing? I wish to NOT receive marketing emails...
>
> "I wish/do not wish to receive promotional emails from Equifax.
> Opt In __ Opt Out __ "
>
> This is an online selection using radio buttons.
>
> Anyone from Equifax care to comment?
>
>
> Simon Howarth MBCS CITP
> www.informationedge.co.uk
>
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>
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
All archives of messages are stored permanently and are
available to the world wide web community at large at
http://www.jiscmail.ac.uk/lists/data-protection.html
If you wish to leave this list please send the command
leave data-protection to [log in to unmask]
All user commands can be found at http://www.jiscmail.ac.uk/help/commandref.htm
Any queries about sending or receiving messages please send to the list owner
[log in to unmask]
Full help Desk - please email [log in to unmask] describing your needs
To receive these emails in HTML format send the command:
SET data-protection HTML to [log in to unmask]
(all commands go to [log in to unmask] not the list please)
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