Tim,
What damage?
Are you changing your telco provider, has the charity been struck off your
donor list, how much do you think UKIC will fine either transgressor, what
will TPS do and who reads the ASA adjudication pages (and then changes their
purchasing behaviour)!?
I suggest there is still too little motivation (punitive or otherwise) for
most marketers to take the legislation seriously, it has to balance with the
business case. Perhaps UKIC could take a leaf out of the FSA's "Big book of
fines".
Duncan Smith
iCompli Limited Northampton UK
T: 08707 70 48 66 F: 08707 70 48 69 M: 07775 56 81 80
Mailto:[log in to unmask] Web: www.icompli.co.uk
"Compliance in your language"
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