Naya
As well as the GDPR, you probably need to keep an eye on the draft ePrivacy Regulation, since that will apply to all marketing through electronic communications. Notably, the "prior consent" rule that currently applies only to e-mail would apply, under the Commission's draft, to all electronic media.
See https://ec.europa.eu/digital-single-market/en/proposal-eprivacy-regulation noting that the European Parliament appears to want several hundred amendments...
Whether a "follow" would constitute prior consent, I don't know. But I'd imagine you'd need at least to put something in your Twitter profile and other places where your Twitter name is mentioned, so you had some chance of arguing that the consent was informed.
HTH
Andrew
> -----Original Message-----
> From: This list is for those interested in Data Protection issues [mailto:data-
> [log in to unmask]] On Behalf Of Naya Jones
> Sent: 21 August 2017 14:22
> To: [log in to unmask]
> Subject: Twitter for advertising a business (now and in GDPR compliance)
>
> Hi all,
>
> Does anyone know if there are any issues with sending new followers a
> direct message on Twitter (or any other social media platform) to advertise a
> business. This would be the business they had 'followed' so I assume they
> would have reasonable expectations to hear from the company.
>
> I'm interested to hear about your thoughts now and also when GDPR comes
> into force.
>
> Any insights at all would be greatly appreciated.
>
> Thanks
>
> Naya
>
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