Direct marketing has always been a legitimate interest - so no change here. For example snail mail DM does not require consent but must be fair which would include referring to the MPS and use of appropriate FPNs at time of collection (where relevant) or at a later stage subject to the requirements and limitations of Schedule 1 Part II e.g. if scraping.
Of course for email marketing the E-Privacy directive and PECR currently bite and there is nothing in GDPR to suggest that will change. The whole point of PECR, after all, is that these types of marketing created specific issues which needed to be addressed even where there was a legitimate interest. If there had not been a legitiamte interest they would not have been needed in the current form.
Although other DMA statements may suggest otherwise the article referred to supports this position and the maintenance of the status quo
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