In message
<[log in to unmask]>, at
08:54:01 on Fri, 9 Feb 2007, Tim Turner <[log in to unmask]>
writes
>Presumably, the Direct Marketing industry did some frenetic lobbying to
>win that one. Given how quick one can delete an email, I don't know why
>they bothered.
Because the marketers briefed the lobbyists to insist that their entire
business would collapse if they weren't allowed to send out unsolicited
direct marketing by email.
In practice, there are vanishingly few who do; it gives them a bad
reputation. What we are left with (apart from the outlaw spammers who
are irrelevant in this discussion) are a few clueless companies who are
mistakenly convinced (or claim to be convinced) that they have got their
hands on an opt-in list.
And, of course, all the people sending out emails to genuine opt-in
lists. I'm on several of those myself, mainly things like airlines. And
while I don't need a cheap ticket to the USA every day of the week, it's
kind of nice to keep an eye on the market vicariously through these
emails.
--
Roland Perry
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