Roland Perry on 17 April 2004 at 13:42 said:-
> It might do, but no-one seems to care, deluged as they
> already are by junk mail. One sort I've not yet seen in the
> UK is junk mail on the end of your supermarket till receipt -
> tailored by what you've just bought.
Such advertising has been seen in the UK, but not spread. Receiving
information regarding one brand of milk because you purchase another from
time to time cannot surprise, but can irritate somewhat. It fits within both
the logic of the retailer, and commercial perspectives would argue, the DP
principles.
I guess the ROI for advertisers was not considered sufficient to cause that
particular method to spread. Like many past and recent marketing strategies
much can often prove expensive, whilst remaining ineffective and eventually
denigrating the delivery medium/organisation/individual/area. I suppose
that is why advertising is such a specious and temporary medium and how
privacy comes to be frequently used as a mechanism to try and protect both
individuals and organisations from having others determine what their time
should be spent upon.
The internet is certainly bringing advertising issues and privacy into some
conflict, especially where a very large number of legitimate businesses
vying for the same trade are all advertising worldwide, and possibly
disrupting local controls. Commerce rules I suppose, and the ICO ducks and
weaves.
I have yet to see advertising used in its more aggressive forms on any
companies e-mail footers, or companies selling advertising space on their
e-mail footers, but given time... Or perhaps, HTML mail is used in that way
already. DP compliant? Opt in/out? Option to read/not to read. Spam
filters. All of those could be thrown into question once more.
Ian W
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