In message <003201c4246f$14827400$aab068d5@ntlworld>, ianwelton
<[log in to unmask]> writes
>I had understood plastic transactions were a main method of payment in the
>USA these days
All the chain stores seem to have PIN-terminals now (and many also
self-service, but that's a different can of worms), and as a result
debit cards seem to have replaced personal cheques for those not wanting
to buy on credit. But cash is also used far more often than I remember
in the UK - for example the recently installed self service tills accept
cash (notes & coin) and give change in notes and coin.
> and consequently wondered if the linkage of DoB material via
>credit card info to the name could facilitate the retailer undertaking
>further data matching enabling more focused direct marketing by age group
>within proven customers and saving the expense of obtaining info from the
>credit reference bureau, or being able to sell the material to the Direct
>Marketing Companies.
It might do, but no-one seems to care, deluged as they already are by
junk mail. One sort I've not yet seen in the UK is junk mail on the end
of your supermarket till receipt - tailored by what you've just bought.
--
Roland Perry
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