The statement is only odd when looked at from the standpoint of creating
businesses which are inherently decent and honourable. The need to return a
profit to shareholders has often led to corner cutting. Enron? It would be
hard before that event to have said that Enron was not decent, nor
honourable. I imagine it would be hard to say that today, too. But, at the
time of the incidents? That I leave to the people who investigated it, but
it has a scent.
Looking at decent and honourable processes they have a cost associated with
them. Complying with 2002/58/EC has an associated cost. Complying with
DPA1998 has a cost. Complying with accounting regulations has a cost.
So I stand by my statement, and at the same time share your perplexed brow
over it, for *by complying* business is created in greater volume and value
than by not complying. Yet it is tempting "just to use that data list" and
thus break the law.
Tim Trent - Consultant
Direct: +44(0)1344 392644 Mobile:+44(0)7710 126618
email: [log in to unmask]
Marketing Improvement Limited, Abbey House, Grenville Place, Bracknell,
United Kingdom, RG12 1BP
http://www.marketingimprovement.com
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-----Original Message-----
From: This list is for those interested in Data Protection issues
[mailto:[log in to unmask]] On Behalf Of Ian Welton
Sent: Wednesday, July 21, 2004 10:50 AM
To: [log in to unmask]
Subject: Re: [data-protection] FT Article
Tim Trent on 21 July 2004 at 08:00 said:-
> Those who act honourably get my business.
As they do with the vast majority of people with any awareness.
> Decent and honourable practices cost cash.
That seems an odd statement, given the 'good management practices' upon
which the DPA is partly based.
Reverting back to the previous quote, such practices surely improve income,
and customer retention, by facilitating trust.
If the vast majority of people were sufficiently aware of the issues, the
bad practices would surely, as a consequence, die out naturally.
Ergo, good business would thrive, bad business would hide/die out.
Perfection! everybody may be able to fully relax in the future.
Could that be what is beginning to happen? I certainly see very few
resilient arguments against DP which stand up to any fair degree of
scrutiny.
Ian W
> -----Original Message-----
> From: This list is for those interested in Data Protection issues
> [mailto:[log in to unmask]] On Behalf Of Tim Trent
> Sent: 21 July 2004 08:00
> To: [log in to unmask]
> Subject: Re: FT Article
>
>
> This gels with a study I performed in person a year ago, you know.
> Not totally congruent with it, but the essence is that large
> corporations only care just as much as they have to. The study is at
> http://www.marketimprove.com/inthenews.html at the foot of the page
> entitled 'Jun 11th 2003 FTSE 100 "Ignoring Data Protection
> Legislation"'. It seems to me to be just as valid today. I have been
> tempted to re-run it, but sampling the data shows that there is,
> regrettably, no need.
> It seems that
> only the corporations who have received serious complaints have moved
> at all
>
> Remember what the CBI is for. Effectively a trade union for
> corporations, or a "lobby group". Even if the UK is outside the
> directive I can't see the flow of data ceasing. I can just see people
> weaselling their way around it.
>
> My own feeling is pretty much worn on my sleeve. The law is
> important, albeit badly framed. Data about individuals requires
> protection. Case law or not Durant seems to me to be irrelevant to
> decent and honourable practice. Those who act honourably get my
> business. Thus the law should be properly enforced. If not properly
> enforced it should be repealed.
>
> So, to me, the CBI comment is expected. I disagree with their quoted
> statement absolutely. But I see precisely why they would say such a
> thing.
> Decent and honourable practices cost cash.
>
> Tim Trent - Consultant
> Direct: +44(0)1344 392644 Mobile:+44(0)7710 126618
> email: [log in to unmask]
> Marketing Improvement Limited, Abbey House, Grenville Place,
> Bracknell, United Kingdom, RG12 1BP
> http://www.marketingimprovement.com
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