Well, if I delete you, it is then as you have never been. Under these
circumstances I may buy your name from a legitimate source in the future and
then contact you. And this may well happen the day after I delete you.
It is not "mark up mailing lists" that is vital here. It is removal form
the mailing list and sufficient data ONLY to identify your need to receive
nothing held on an exclusion file that is important.
If I delete you, then you do not exist in my world.
Your name will not find its way back onto a live mailing list unless you are
not on an exclusion list. Potentially it is your absolute insistence on
deletion that means you find your way back on.
To exemplify what I mean (and I am NOT seeking any permission by email here,
I am using it as a technical example), join our mailing list by pressing
"Contact" at http://www.marketingimprovement.com. Manipulate the data in
any way you wish, unsubscribe, and even write to me asking, if that is your
desire, for total deletion, with all that is implied by such an act. The
only way you will find your way back onto a live mailing list is if the
system fails between registration and unsubscription, and we have to revert
to a backup that has your subscription ion it and not your unsubscription
-----Original Message-----
From: This list is for those interested in Data Protection issues
[mailto:[log in to unmask]] On Behalf Of Turner,Tim (Corporate
Resources)
Sent: Thursday, January 08, 2004 10:45 AM
To: [log in to unmask]
Subject: Re: [data-protection] DPA to blame again
The need for common sense notwithstanding (with which I agree), I would
never be happy with a promise to stop sending me things. I never want that,
because so few organisations in my experience are competent enough to mark
up their mailing lists effectively. I find that when I get marketing stuff I
don't want, the only way to ensure that I receive nothing is to write
quoting DP and demanding that I be deleted. If I simply "unsubscribe", if
they don't delete me, sooner or later, my name will find its way back onto a
live mailing list. It's happened to me quite a few times. Unless a real
human being confirms to me that they're deleted my name from the database,
sooner or later, the email or letters start up again.
So deletion is the only way - that really is what I want, and it's the only
outcome that has any lasting effect
> -----Original Message-----
> From: This list is for those interested in Data Protection issues
> [SMTP:[log in to unmask]] On Behalf Of Tim Trent
> Sent: Thursday, January 08, 2004 10:33 AM
> To: [log in to unmask]
> Subject: Re: [data-protection] DPA to blame again
>
< SNIP >
> It is the same as the area of "Delete me from your database". If I do
> that with your data, interpreting your request literally, I am not
> using my common sense. You want, instead, to receive nothing from me.
> I need to act to ensure that happens. But, in doing so, I break the
> law, UNLESS I tell you what I am doing and give you the chance to
> accept that or to reaffirm your desire for real deletion. Common
> Sense. And, here, common sense diverges from the law.
>
>
> Tim Trent - Consultant
> Direct: +44(0)1344 392644 Mobile:+44(0)7710 126618
> email: [log in to unmask]
> <mailto:[log in to unmask]>
> Marketing Improvement Limited, Abbey House, Grenville Place,
> Bracknell, United Kingdom, RG12 1BP
> http://www.marketingimprovement.com
> <http://www.marketingimprovement.com>
>
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