Can you help?
The PR dept want to send out an electronic newspaper (i.e. via email) to
our key stakeholders and councillors etc. The email will include (amongst
other articles), the following -
"Welcome to [Company Name] email bulletin service. We have you listed as
someone who may be interested in the work [Company Name] is doing in [area]
and from time to time we will be sending out bulletin updates. [Company
Name] is a...
...If you know someone who would like to receive the bulletin, or would
like your name removed from our database, please reply to this email".
I have informed PR that they cannot do this as they do not have the consent
or permission of those they want to send it to and the intended recipients
have not been informed of or signed up the fact that they will be receiving
this newsletter. What they have done is collected email address over time
of all our stakeholders, councillors and other such customers and then
decided that it would be a great marketing tool to put together this
electronic newsletter and blitz them.
Is there any way round this? Shouldn’t they email each individual
separately (seeing as email addresses are now considered to be personal
data) and inform about the newsletter and include an opt in (or is it opt
out) clause?
Has anyone have a robust sturdy opt in opt out statement I could use.
Or have I got it all wrong?
Thanks all
Clementine Amawo
Info. Man. Officer (IT)
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