MPS is made statutory, PECR is amended to include corporate subscribers in
the opt-in category, and the incredibly vague soft opt-in is repealed.
In short, all unsolicited direct marketing is outlawed (and everyone has
ticked the 'no third party' box)
A bright, intelligent entrepreneur starts up a business; think Peter Durand
(tin can), Frank Dyson (full suck vacuum), Alexander Baird (fax machine),
knowing that if people just got to hear about his/her invention, they would
not only 'just have to have one', but their lives would be genuinely
improved.
What options are available?
Broadcast media - too expensive for the start up business?
Viral - Anyone out there achieved this?
Word-of-mouth - Never get the business off the ground?
Hyde Park Corner - Looking more and more promising!
Perhaps a special 7pm TV slot to showcase new products an services (wait - I
now know what QVC is for!!)
Oh, and don't try phoning any companies to see if they will stock your new
product - they have all registered on Corporate TPS.
Could our (over?) legislative response to the "insidious Viagra SPAM
marketers" be inadvertently detrimental to the arrival of 'the good stuff'
in our lives?
Just a thought!
Duncan Smith
iCompli Limited Northampton UK
t: 08707 70 48 66 f: 08707 70 48 69 m: 07775 56 81 80
Mailto:[log in to unmask] Web: www.icompli.co.uk
<http://www.icompli.co.uk/>
"Compliance in your language"
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