These regulations (Directive and draft UK) refer to having prior consent (I'm
ignoring the "soft opt in" for the moment) for unsolicited marketing by
email/SMS. I would be interested to hear whether organisations are going for
the route of a more explicit form of consent such as a tick box, or if a
signature on a document, perhaps containing lots of information, that includes
a statement "I consent...", is considered adequate.
Chris
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http://www.racbusiness.co.uk
http://www.bsm.co.uk
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