I can't be the only person concerned about 'Shoppers in the Wild' on the
Money Programme, BBC2, last night?
To quote their pre-programme blurb "Shops that spy on their customers and
researchers tracking your every move. Is this really going to lead to
perfect shopping or is it snooping by another name?"
And the reality turned out to be even worse; specialist market research
companies setting up covert cameras all over the supermarket, videoing
customers' every move, repeatedly replaying & analysing.
The analysts didn't seem to think there were any privacy issues because
people are used to being caught on camera all the time! But that's usually
for prevention / detection of crime & public safety and (mostly) with
adequate signage.
I know we can't have an expectetion of privacy in a public place but surely
covert taping of customers for MR purposes breaches Principles 1, 2, 3 & 6?
Or am I over-reacting again?
Kirsty E Gray
Information Rights Officer
Gateshead Council
(Note - views expressed are those of the sender, are provided for
discussion and debate and do not necessarily reflect the council's
corporate position.)
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