Was there not some legislation recently making it unlawful for cold calling
via the telephone?
If so would this sort of fundraising effort fall foul of that?
Ian W
----- Original Message -----
From: "Sarah Gilbert" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, January 24, 2001 4:26 PM
Subject: Re: University fund-raising
> Dear All - further to Jane's query below - could I make a comment from an
> Alumni/fundraiser's point of view (who subscribes to this list in order to
try
> and do things properly!!).
> Firstly - Charles - you'd be amazed at how successful fundraising from
> parents can be - ask anyone in the Development Office at St Andrews!
> Secondly - "cold calling" is bad practice to whoever it may be - Jane
> perhaps you could suggest to your Marketing office that they offer parents
> an opt-in/opt-out through a relevant and carefully worded mailing from the
> VC or Principal.
> For those of you who may also be in this position, those educational
> institutions who are members of CASE have representatives who have been
> discussing these kind of issues with the office of the DP Registrar direct
to
> ensure that we are all following the act - Adrian Beney in Durham's
> Development Office and Chris Berry at Newcastle may therefore be able to
> offer some advice on this one.
> Hope that helps!
> best wishes, Sarah Gilbert
>
>
> From: Jane Hopkinson <[log in to unmask]>
> Organization: University of Plymouth
> Subject: Re: University fund-raising
> To: [log in to unmask]
>
> Our marketing/fund-raising people have suggested cold-calling parents
> of current students to see if we can raise funds that way (the plan
> is to start wiuth a pilot on the grounds of 'what would your response
> be' and then extend if it looks positive, but that's irrelevant to
> the principle).
>
> My view is that we cannot release information to enable them to do
> this. While marketing is one of the things we have identified we
> might use student data for, this isn't data which the student has
> released about themselves, it is data which they have given us for
> use in case of emergency which actually belongs to the data subject,
> viz their parent/next of kin/whomever. This is clearly not an
> emergency, so I am saying no way.
>
> I am however assured that other institutions have done this (and
> reaped financial rewards therefrom). Question - was this pre-the
> Act? Or have I missed an obvious loophole? My colleagues have
> suggested that we could just call the permanent home number which
> the student has given us and talk to whomever, but
> a) since we know that in term time they are not going to be at their
> home number unless it is also their term time address, how could we
> justify it? and
> b) it could be tricky anyway, since the callers would have no
> idea who lives there or what their relationship to the student is
>
> Since there are days when I am convinced that since there are more
> of them than me, it must be me, any reassurance gratefully received!I
> *****************
> Jane Hopkinson
> University Secretary and Academic Registrar
> University of Plymouth
> Drake Circus
> Plymouth
> Devon PL4 8AA
> ------- End of forwarded message -------
>
> Sarah Gilbert
> Alumni Manager
> Cardiff University
> External Relations Division
> PO Box 921
> Cardiff
> CF1 3XQ
> UK
> Tel: +44-(0)29-20-876551 (Direct Line)
> Fax: +44-(0)29-20-874457
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