Have recently had cause to change some of my on-line subscription
information held by zdnet.com.
To achieve the change I was directed to:-
http://www.zdnet.com/filters/email/welcome/
which is an open site, not requiring any cookies or other apparent identity
check.
Once on that page you are asked to enter you e-mail address only, this then
takes you to your electronic subscription management page, where you make
any necessary alterations to your listed subscriptions.
The site has a privacy statement, with a very wide disclaimers, and is an
accredited Trust-e validated privacy practice site.
Assuming the site, being a .com, is likely to be physically located in the
USA, what implications are there for this practice to customers within the
EEA?
Do people give consent when they subscribe, for the worldwide availability
of their reading habits, to anybody who cares to enquire?
Given that people are not advised of this generous and apparently open
availability of their information when they subscribe, and it is not in any
way obvious to the normal user, can anybody see how the DPA requirements can
be met?
Nice one for ZDNETS e-journal business competitors :-)
Ian W
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