Taking Pauls view any one with ideas of what purpose it could be argued as
given that all the school appears to be doing is fundraising for a trip they
decided is useful to education but not essential to curriculum studies?
DPA describes direct marketing as any communication by whatever means of any
advertising or marketing material which is directed to particular
individuals. One response has already confirmed that the ODPC sees parents
as particular individuals regardless as to whether they are named given the
school have the names on their records (data in their possession)? Any
fundraising using our employee records appears to be caught by the Act with
opt out rights available so why not this?
As ever DPA throws up the conundrums
David Wyatt
-----Original Message-----
From: This list is for those interested in Data Protection issues
[mailto:[log in to unmask]]On Behalf Of Hubert, Paul [STU]
Sent: 26 January 2001 13:23
To: [log in to unmask]
Subject: Re school 'marketing'
Is the example of requests for 'no obligation contributions to my children's
field trips' really marketing? The school is not allowed to charge for trips
as a condition of going and cannot meet the costs from its own resources.
Asking the parents for contributions seems to me to be a necessary, if
regrettable, part of the relationship between parents and school. If this is
marketing, what other aspects of that relationship might also be classified
the same?
Paul Hubert
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