My understanding is that there is nothing to stop them from culling the
electoral register manually for such an execise. They could have just as
easily used a telephone book. Provided they are diplomatic in their approach
it sounds a good idea!
Tony Angel.
----- Original Message -----
From: "Tommy Kennedy" <[log in to unmask]>
To: <[log in to unmask]>
Sent: 11 December 2001 14:57
Subject: Marketing Issue
All,
An unusual one to cheer up your Tuesday afternoon.
A small local public organisation wishes to contact people from ethnic
minority backgrounds to offer them a specific service in relation to housing
needs.
General advertising of this service has proven ineffective.
They want to cull the electoral register (manually!) and create a list of
people whose names "sound as if" they have an ethnic minority background.
They would then send out details of the (free, public) service.
I stopped laughing when I realised they were serious and have strongly
advised against this approach.
However they are also being advised by a statistical/marketing company who
are telling them its OK.
I've looked at fair obtaining, schedule 3, accuracy, etc...
But I'm struggling to pin it down as almost every DPA98 section I read seems
to be relevant.
Is anyone able to point me in the right direction of definite breaches.
thanks in advance.
Tommy Kennedy
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