You need to create a central exclusion list and de-dupe it against all
direct marketing efforts you undertake. Ideally your marketing team needs
to understand the legislation too!
You should consider that this polite letter IS a deletion request and
respond within 21 days to the writer to explain the actions taken, and to
give him the right to be truly deleted IF he understands what that means.
There are a few other wrinkles, but they will vary with your own local
procedures.
I am "fortunate" in that I get this all the time.
There is much else that your marketing team needs to do with regard to
source and ownership of the data records they use for marketing purposes.
-----Original Message-----
From: Paul Simpkins [mailto:[log in to unmask]]
Sent: 06 December 2001 14:23
To: [log in to unmask]
Subject: right to object to direct marketing
I've just received a polite letter from an individual asking my Council to
stop using his personal data for direct marketing. I have no problem with
this - it's a right that's set out in the Act - but how does one actually do
this? Does it mean starting a central list of those who object and inviting
anyone doing a marketing exercise to check with the list? Has anyone
received a similar objection and how did you deal with it?
Paul Simpkins
Policy Co-ordinator (Information Management)
City of Bradford MDC
01274-753500
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