Has anyone tried to get their thoughts together on this method of marketing?
Could it involve both DPA 98 and the Telecommunication (DP and P) Regs 1999,
given that e-mail may be considered 'a system which, when activated,
operates to make calls without human intervention'.
Is an e-mail a 'call' or is this covered by MPS?
Clearly if someone has exercised their rights to opt out of direct marketing
(Section 11 DPA 98) then an in-house objectors file must screen the e-mail.
Assuming no written notification is on file however, then e-mail is ok I
presume?
... and then there are the PR/Spam issues (see Oxfam Kosova appeal)!
Duncan S Smith
Principal Consultant
Company Profiles
"The process of Improvement"
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