Charles:
I agree. A problem with logo's is that they are in many cases
representative of a brand of a group of companies. This would presumably be
a gaggle of data controllers.
To opt out successfully you could be asked to write to the registered
address of every company in the group of companies represented by the logo.
As there is no directory of companies by brand this would be an extremely
difficult task particularly if the logo owners themselves wished to be
obstructive and apply the letter of the law. My own company's logo can
represent over 300 data controller companies, now which one did you want to
opt out from........
Consumer friendly legislation or simply poor application of interpretation
of the Act in respect of logo usage?
David Wyatt
-----Original Message-----
From: [log in to unmask]
[mailto:[log in to unmask]]On Behalf Of Charles Prescott
Sent: 16 November 2000 22:10
To: [log in to unmask]
Cc: [log in to unmask]
Subject: Re: Direct marketing
How right this observation is. The DMA's of three or four countries,
including my
own, argued this point vehemently during drafting of the law, to no avail.
And
the point you make, of the ubiquity of the use of brands and logos and
general
advertising, was made and ignored then. We also pointed out that it is not
uncommon for profit-making companies to support worth-while non-profit and
charitable organizations, and their efforts and donations are often
recognized in
the fund-raising and educational materials of those organizations. In
addition...., but I'm just getting myself riled up. Given that the Post is
to be
privatized, liberalized, etc. and will be subject to commercial competition,
in
fact its postage stamps, when applied to any letter, do make that letter a
direct
mail piece. Imagine the consequences of that conclusion.
[log in to unmask] wrote:
> > There is a proposal that we use envelopes 'sponsored' by a bank with
whom we
> > have an affinity partnership arrangement. This involves the envelopes
having
> > their logo printed on them. Do you agree that this is direct marketing?
The
> > fact that no invitation to buy goods or services is involved is not
relevant
> > as far as I could see.
>
> Hi Gail,
>
> The exasperation is not with you it is because there will always be
reasons
> why you should not do something. There are never reasons why you should
do
> something. Get my drift?
>
> Oh for Pete's shake just use the envelopes if it keeps your bosses happy
:-)
> If some silly moron wants to complain use a pigeon and its droppings next
> time you want to send them mail.
>
> I mean quality writting paper has the logo of the firm patterned on the
paper.
> I guess that is banned too. Ordinary envelopes sometimes carry the brand
of
> the company that makes them. Banned too.
>
> Ban me too. I carry an advert at the footer of my message ('cause I am a
> geek) and when people joined the list did not get an option to tick not to
> receive the footer of my message.
>
> We should also ban ...
>
> Between you and me and noone else listening just do it. Most franking
> machines place adverts. I mean a stamp with the Queen's head might
constitute
> advertising (promotes a brand and a way of life).
>
> :-)
>
> Positive response or what?
>
> Charles
>
> ==============================================
> Charles Christacopoulos, Secretary's Office, University of Dundee,
> Dundee DD1 4HN, Scotland, United Kingdom.
> Tel: +44+(0)1382-344891. Fax: +44+(0)1382-201604.
> http://somis.ais.dundee.ac.uk/
> Scottish Search Maestro http://somis2.ais.dundee.ac.uk/
--
Charles A. Prescott
Vice President, International Business Development and Government Affairs
Direct Marketing Association
1120 Avenue of the Americas
New York, NY 10036
US
Tel.+1.212.790-1552
Fax. +1.212.790-1499
e-mail. [log in to unmask]
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