Duncan
The Representation Of The People Act 1983 requires electoral registration
officers to make copies of the electoral roll available for sale. There are
no conditions concerning what the purchaser may or may not do with the
information, so yes you are at liberty to use the data for direct marketing
if you so wish. There is a new Representation Of The People Act which comes
into effect next year. This Act will allow individuals to opt out of
inclusion in the copy of the electoral roll which is available for sale, but
the register itself will be continuously updated, rather than annually. The
Registers currently being compiled (effective 15 February 2001) are the last
to be produced under the old regime.
See the IDeA's website http://www.idea-infoage.gov.uk for a more detailed
summary of the new Act's provisions.
Stuart Lynch
-----Original Message-----
From: Duncan S Smith [mailto:[log in to unmask]]
Sent: 07/09/2000 18:47
To: Data Protection discussion group
Subject: Use of the electoral role for direct marketing
I'm sure that has been the subject of discussion in the past, but can not
recall the conclusions!
Did anyone save the thread, or have a succinct answer as to why I
should/should not use the electoral role for DM?
Thanks
Duncan S Smith
Principal Consultant
e-mail: [log in to unmask]
gsm: +44 (0)777 556 8180
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