Yes - direct marketing includes advertising.
Ken Horsburgh
Head of Computing Services
UCAS
Rosehill, New Barn Lane, Cheltenham, Glos, GL52 3LZ, England
Phone: +44 (0) 1242 544740 : Fax: +44 (0) 1242 544960
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Website: http://www.ucas.ac.uk
Reg. Company No. 2839815 : Reg. Charity No. 1024741
-----Original Message-----
From: [log in to unmask] [mailto:[log in to unmask]]
Sent: 16 November 2000 15:37
To: [log in to unmask]
Subject: Direct marketing
There is a proposal that we use envelopes 'sponsored' by a bank with whom we
have an affinity partnership arrangement. This involves the envelopes having
their logo printed on them. Do you agree that this is direct marketing? The
fact that no invitation to buy goods or services is involved is not relevant
as far as I could see.
Gail Wates
DP Coordinator
OPen University
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