Thanks for comment Gail
I was wondering why an email address list actually becomes personal data in
such a scenario and therefore caught by the Act.
I cannot identify a living individual from an email address alone. Therefore
why would a list email addresses as marketing prospects be subject to the
Act on first use. Until I have other information allowing me to identify
the owner of the email address as a known living individual I have no way of
verifying the information. I wouldn't allow a person to change bank account
details on a financial services contract via email unless other information
could be linked to the address to verify. We as a company receive such
requests by email but have to decline to process as we cannot verify the
sender as the contract holder.
What do others think?
David Wyatt
-----Original Message-----
From: [log in to unmask] [mailto:[log in to unmask]]
Sent: 14 November 2000 11:15
To: [log in to unmask]; [log in to unmask]
Subject: RE: Email marketing
This would be data obtained other than from the data subject and information
given to satisfy the first principle would have to be considered. Best
practice suggests offering an opt-out from future marketing communications
but accommadion of any objections, by way of future suppresion would have to
be put in place.
Gail Waters
> -----Original Message-----
> From: Dave Wyatt [SMTP:[log in to unmask]]
> Sent: 14 November 2000 00:19
> To: data-protection
> Subject: Email marketing
>
> For discussion / comment
>
> Assume an organisation has been supplied with a list of email addresses
> from
> a TP company, possibly another company in their own group. If they then
> send
> a marketing email to the email address they have been supplied with which
> they clearly collected with the intention of targeting marketing. What
> breaches if any have occurred?
>
> David Wyatt
>
>
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