Alison.. Not an obvious text but does have a good chapter
on focus groups .. Conducting Needs Assessment a Multidisciplinary
approach. Fernando I Soriane, publishers SAGE 1995
Some of the large Marketing Manuals from the States eg Philip Kotler
Marketing for non profit oganisations Prentice Hall 1988
Kotler Standing Room Only: Strategies for Marketing the performing Arts
Yale 1997
Paulette McManus at UCL may be able to suggest some..
Vicky
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