Well, here's a topic to get the pulses racing, but I have a serious need
for some ideas.
It is clear that Government funding is being increasingly driven by
outcomes and performance against targets. We can confidently anticipate
that this might affect the funding of museum education services.
My question is: If it were up to us, by what performance measures do we
think the educational performance of a museum should be judged?
They will need to be simple, measurable (obviously!) and actually help to
improve our service.
The trouble is that education or learning is such a complex beast on which
to perform outcome measures, especially when ours is such an informal
sector and the result of our activities relatively indirect.
There are obvious quantitative measures such as number of booked
educational visits (but that tends to restrict education to the formal
sector).
Mixing more qualitative measures one could survey visitors on their
self-reported satisfaction with the learning opportunities and educational
services they were offered.
Even more qualitatively one could try to agree the conditions that best
support learning and demonstrate performance in achieving them.
Any ideas? How would you like the educational service of your museum to be
measured?
Roland
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