When I was at Kids in Museums we did a piece of research on family
tickets, which looked at various ticket models. You should find the
reports, including a business report, on the Kids in Museums website.
Warmest
Dr Dea Birkett
Ringmaster
On 14/09/2018 10:41, "List for discussion of issues in museum education in
the UK. on behalf of Vikki Pearson" <[log in to unmask] on behalf of
[log in to unmask]> wrote:
>Happy Friday everyone -
>
>We have been looking at various approaches to admissions since opening
>earlier this year and have noticed how the offer of annual passes (either
>allowing return within a year for the same price or a higher rate than
>single day admission) seems to be growing in the heritage world. We
>wondered whether any of you might have any research/data or views on the
>use of annual passes or that has influenced your organisation's decision
>to offer an annual pass or not ... such as
>
>Have you decided against an annual pass and what were the reasons for
>that decision?
>
>What impact did an annual pass have on annual visitor numbers and / or
>admission income and more specifically the ratio of income to visits ?
>
>What is the average number of repeat visits made by someone using an
>annual pass?
>
>What was your ratio of repeat to first time visitors prior to the
>introduction of the pass ?
>
>Do you have an indication of the influence of an annual pass on secondary
>spend?
>
>What do you feel that there have been any negative consequences of
>introducing an annual pass?
>
>Any thoughts or pointers to any research or data that might be available
>on this topic would be most welcome - and would be really pleased to
>share with anyone interested any feedback we get....
>
>Best Wishes
>
>Vikki Pearson, Visitor Experience Manager, Delapre Abbey
>
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