Keith,

   Thanks for the examples. They're great! I found the Kuleshov effect
very interesting. It happened when I read the Haiku. For some reason,
I imagined the soft motion of waves in a type of blue-ish blurry scene
and heard the plop. It'd be interesting to identify what type of
(visual) predispositions results from a person's visual culture.

   When I say that I focus on "delightful interactions" rather than
"behavioral change," it's to make a type of distinction between
rhetoric as a means to describe the qualities of interfaces and
interactions (closer to the concerns of certain subdomains of HCI,
including "aesthetics of interaction" and "the hedonic quality of
HCI") and rhetoric as a means to create technology to support
behavioral or attitudinal change in the user (e.g., quitting smoking).

    From my perspective, delight has a persuasive (rhetorical) aspect.
As you commented, an enthymeme could seek a type of change and cause
delight at the same time. However, I want to emphasize that "the form"
matters. The Haiku has a careful selection of words. It's brief, but
somehow, serene, or perhaps joyful. I want to understand how rhetoric
can help us make the connection between shaping "the form" of
interfaces and interactions and the effects of such a form during
interaction time (e.g., delight).

Cheers!
Omar.




On Tue, Feb 7, 2017 at 11:35 PM, Keith Russell
<[log in to unmask]> wrote:
> Dear Omar,
>
> I was taken with your distinction between ³delightful interactions" and
> ³behavioural change² especially in relation to your research on the
> ³notion of enthymeme².
>
> I read your linked paper with interest.
>
> I use aspects of the enthymeme in my teaching of communication and design.
> Some of my uses might be useful to you?
>
> Aristotle didn¹t ascribe any real affect or effect in terms of the
> enthymeme (a syllogism minus one part of its argument).
> That is, he was merely accounting for how we argue in everyday situations.
> I surely don¹t need to add anything to:
>
> Socrates is a man
> All men are mortal
>
> Everybody paying attention hears the missing conclusion in their mind
> (=Socrates is mortal).
>
> An example I use with my students goes like this:
>
> My grandfather was an ANZAC (the proudest thing you might claim as an
> Australian = served his nation in time of war and birth of our nation)
> My father was an ANZAC (both served in the First AIF in WWI)
>
> This enthymeme was uttered, on ANZAC Day - arguably the most important
> public holiday in Australia,
> by our Prime Minster, at the time, John Howard.
>
> Students generally come to the conclusion that John Howard must have been,
> himself, an ANZAC (maybe in WWII? Korea?).
> In fact he was unable to be a soldier because he has a medical condition
> (hearing impairment) that precluded him.
>
> This example, rhetorically, I would see, as aiming to bring about
> behavioural change.
> That is, the purpose was to bring respect for the speaker that the speaker
> did not deserve.
> Notice that he did NOT claim he was an ANZAC - he used an enthymeme to
> make the listener think he was making that claim.
>
> Coca Cola uses this kind of technique in much of their advertising. Many
> advertisers do this.
> If we can get listeners/viewers to experience the missing element, we are
> on a winner. The REAL THING = ???
>
> Donald Trump uses this tool as his go-to tool.
>
> The ³delightful² side of the enthymeme can be evidence in the Haiku and
> the Kuleshov Effect.
>
> The cognitive leap, typical of a haiku (as Basho understood things) serves
> to awaken pleasure in the person hearing the haiku.
>
> Old pond
> Frog jump
> Water sound
> - Basho
>
> Here the last line is NOT expected and yet it flashes through the mind
> with an extraordinary truth and aesthetic pleasure.
>
> In the Kuleshov Effect people are shown two images in sequence and their
> mind invents the third panel.
>
> I would note that this kind of understanding underpins constructivist and
> modernist understandings because the technique is not directly cultural.
> Sure, different cultures might read the sequences differently, but all
> cultures READ the sequence in some way.
> That is, as a designer, I can engage people using such techniques without
> them needing to be directly educated in the technique.
> The technique is a feature of consciousness. Which implies that the
> technique has an objective validity.
>
> Cheers
>
> keith
>
>
>
> On 8/2/17, 2:01 pm, "PhD-Design - This list is for discussion of PhD
> studies and related research in Design on behalf of Omar Sosa Tzec"
> <[log in to unmask] on behalf of [log in to unmask]> wrote:
>
>> I have also explored the notion of enthymeme in software and the
>>connection between rhetoric and interface/interaction criticism. You
>>can find links to the papers and presentations here:
>>  * http://tzec.com/research.html
>
>
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