Dear Omar,
I was taken with your distinction between ³delightful interactions" and
³behavioural change² especially in relation to your research on the
³notion of enthymeme².
I read your linked paper with interest.
I use aspects of the enthymeme in my teaching of communication and design.
Some of my uses might be useful to you?
Aristotle didn¹t ascribe any real affect or effect in terms of the
enthymeme (a syllogism minus one part of its argument).
That is, he was merely accounting for how we argue in everyday situations.
I surely don¹t need to add anything to:
Socrates is a man
All men are mortal
Everybody paying attention hears the missing conclusion in their mind
(=Socrates is mortal).
An example I use with my students goes like this:
My grandfather was an ANZAC (the proudest thing you might claim as an
Australian = served his nation in time of war and birth of our nation)
My father was an ANZAC (both served in the First AIF in WWI)
This enthymeme was uttered, on ANZAC Day - arguably the most important
public holiday in Australia,
by our Prime Minster, at the time, John Howard.
Students generally come to the conclusion that John Howard must have been,
himself, an ANZAC (maybe in WWII? Korea?).
In fact he was unable to be a soldier because he has a medical condition
(hearing impairment) that precluded him.
This example, rhetorically, I would see, as aiming to bring about
behavioural change.
That is, the purpose was to bring respect for the speaker that the speaker
did not deserve.
Notice that he did NOT claim he was an ANZAC - he used an enthymeme to
make the listener think he was making that claim.
Coca Cola uses this kind of technique in much of their advertising. Many
advertisers do this.
If we can get listeners/viewers to experience the missing element, we are
on a winner. The REAL THING = ???
Donald Trump uses this tool as his go-to tool.
The ³delightful² side of the enthymeme can be evidence in the Haiku and
the Kuleshov Effect.
The cognitive leap, typical of a haiku (as Basho understood things) serves
to awaken pleasure in the person hearing the haiku.
Old pond
Frog jump
Water sound
- Basho
Here the last line is NOT expected and yet it flashes through the mind
with an extraordinary truth and aesthetic pleasure.
In the Kuleshov Effect people are shown two images in sequence and their
mind invents the third panel.
I would note that this kind of understanding underpins constructivist and
modernist understandings because the technique is not directly cultural.
Sure, different cultures might read the sequences differently, but all
cultures READ the sequence in some way.
That is, as a designer, I can engage people using such techniques without
them needing to be directly educated in the technique.
The technique is a feature of consciousness. Which implies that the
technique has an objective validity.
Cheers
keith
On 8/2/17, 2:01 pm, "PhD-Design - This list is for discussion of PhD
studies and related research in Design on behalf of Omar Sosa Tzec"
<[log in to unmask] on behalf of [log in to unmask]> wrote:
> I have also explored the notion of enthymeme in software and the
>connection between rhetoric and interface/interaction criticism. You
>can find links to the papers and presentations here:
> * http://tzec.com/research.html
-----------------------------------------------------------------
PhD-Design mailing list <[log in to unmask]>
Discussion of PhD studies and related research in Design
Subscribe or Unsubscribe at https://www.jiscmail.ac.uk/phd-design
-----------------------------------------------------------------
|