> On Sep 8, 2015, at 11:49 AM, Carlos Pires <[log in to unmask]> wrote:
>
> The thing is... humans are MUCH better pattern recognition and statistical engines that machines!
> Furthermore, fashion is a dynamic system of which you are a part of, and some of the anticipation you describe is not cause, is effect. I mean, you are "cheating" a bit because you are also a very important part of that zeitgeist you claim to reflect. On the other hand, as this is a dynamic system, it is only natural that you are influenced by other agents who are active in the system (and this might have big repercussions on issues of authorship and originality).
Maybe this is one of the cases where Terry’s feedback loops favor John Henry over the steam drill in this reenactment of 19C American folklore of man v. machine.
I don’t have the time to really think about this subjec right now so I’ve limited myself to pestering Ken about quibbles on evolution but it may be worth looking at the various activities of designers that we seem comfortable calling part of "designing." They include envisioning, crafting, and curating (among other stuff.) These aren’t always separated and they are often most fruitful when they are not.
It is easy to imagine a machine offering images of 100,000 possible jackets and the person saying yes and no to the choices. In that sense, the machine would be taking on the role that would be called "designer" in the graphic design world and the human would be acting more like the creative director. (These titles vary from specialty to specialty so I chose teh graphic design designations because they are the ones I’m most familiar with.) CD stands for creative director but might as well designate chief designer, this doesn’t solve the "can machines design?" question.
If the machine not only suggests 100,000 jackets but compares the 127 that the human liked to manufacturing and marketing studies and suggests why 83 of the jackets might have problems, it then takes on several functions in the creative team that might have been performed by human in the past.
The one thing I think we’ll all agree on is that machines can and do perform many of the design tasks that used to be done by people. I suspect most of us expect to see that increase.
Gunnar
Gunnar Swanson
East Carolina University
graphic design program
http://www.ecu.edu/cs-cfac/soad/graphic/index.cfm
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Gunnar Swanson Design Office
1901 East 6th Street
Greenville NC 27858
USA
http://www.gunnarswanson.com
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+1 252 258-7006
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