On 01-Jun-05 Tony Greenfield wrote:
> The noise abatement people published a leaflet for shoppers
> to give to shop managers telling them that they were losing
> custom.
> 
> Possibly they did some research on it.

Hmmm ... I just had a browse round the Noise Abatement Society's
website and couldn't find anything about such a leaflet.

Mind you, their site doesn't offer you any assistance to search
for what you're looking for (a bit like one of those supermarkets
where you have to look at every single shelf before you find
the sugar, really ... ).

Regarding Robert's query, I dare say there are people who know
of such research -- the store chain management, the MR firm
that concocted the results, etc., -- but such stuff rarely
reaches the eyes of the public.

However, Robert should not give up. His words are cogent, and
in due course should succeed -- when the management finally
announce that "We are working very closely with Professor Moore
and all our customers to address their concerns and ensure that
they enjoy a vibrant instore experience."

(It would be churlish to respond that this was precisely the
problem in the first place.)

Best wishes to all,
Ted.
Honorary Editor, Giornale di Cacatoro, Bologna.

> ----- Original Message ----- 
> From: "Robert Moore" <[log in to unmask]>
> To: <[log in to unmask]>
> Sent: Wednesday, June 01, 2005 3:10 PM
> Subject: market research
> 
> 
>> On entering a store last week I was assaulted by an ear-piercing, 
>> brain-scrambling cacophony from the loudspeakers. The environment
>> in the store was almost unbearable. When I asked the manager what
>> was going on he said that there was market research to show that
>> people really enjoyed this sort of thing and it made them happier
>> and 'better shoppers'
>> (i.e. they spend more). This particular shopper beat a hasty
>> retreat.
>> Does anyone know of any market research that supports this view?
>>
>> Robert
>>
>>
>>
>> Professor Robert Moore
>> Department of Sociology,Social
>>  Policy and Social Work Studies
>> University of Liverpool
>> L69 7BZ
>>
>> 44 (0) 1352 714456
>>
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E-Mail: (Ted Harding) <[log in to unmask]>
Fax-to-email: +44 (0)870 094 0861
Date: 01-Jun-05                                       Time: 18:13:15
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