The noise abatement people published a leaflet for shoppers to give to shop
managers telling them that they were losing custom.
Possibly they did some research on it.
----- Original Message -----
From: "Robert Moore" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, June 01, 2005 3:10 PM
Subject: market research
> On entering a store last week I was assaulted by an ear-piercing,
> brain-scrambling cacophony from the loudspeakers. The environment in the
> store was almost unbearable. When I asked the manager what was going on he
> said that there was market research to show that people really enjoyed
> this sort of thing and it made them happier and 'better shoppers' (i.e.
> they spend more). This particular shopper beat a hasty retreat.
> Does anyone know of any market research that supports this view?
>
> Robert
>
>
>
> Professor Robert Moore
> Department of Sociology,Social
> Policy and Social Work Studies
> University of Liverpool
> L69 7BZ
>
> 44 (0) 1352 714456
>
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