Dear Jael,
there two papers that describe PMM: 1) Falk, Moussouri, Coulson, 1998, The effect of Visitor agendas on museum learning', Curator, 41/2, 107-120., 2) Adelman, Falk, James, 2000, Impact of National Aquarium in Baltimore on visitors' conservation Attitudes, behavior and knowledge, Curator, 43/1, 34-61.
As Regan mentioned, Kirsten Ellenbogen of the Institute for Learning Innovation did a workshop on PMM a couple of weeks ago but unfortunately we don't have anything on PMM on the VSG web site yet - there'll be a paper soon though.
If you have problems finding the above references or any questions on the methodology please don't hesitate to contact me.
best wishes,
Theano Moussouri
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