On 31 Jan 2001, at 10:37, Michael Kenward wrote:
>
> When talking to audiences about science writing, I have always
> said that it is much harder to write for the tabloids than for
> the broadsheets, where, until recently at least, they had enough
> space to do justice to a story. I suggest that the PEST movement
> could use a few more people with tabloid skills.
Couldn't agree more. The lesson from Science and Society
and the Wellcome/OST work is that we need to target the
tabloids, particularly the Daily Mail, apparently. That's difficult
enough, but writing for the red tops is even harder!
I seem to remember some PUS/PEST types sniggering at
the idea that News of the World had a science correspondent
and that STEMPRA would actually invite her (the estimable
Vivienne Parry who, I would suggest, definitely does not
deserve any prefix like 'La') to speak at last year's AGM.
Barbara Davies, STEMPRA Newsletter Editor
Work: RDS - Understanding Animal Research in Medicine
58 Great Marlborough Street, London W1F 7JY
Tel 020 7287 2818 Fax 020 7287 2627
Mobile 07740 181632 E-mail [log in to unmask]
http://www.rds-online.org.uk
Visit the STEMPRA web site at http://www2.ifr.bbsrc.ac.uk/stempra/
|