Book your place NOW on the following workshop:
Managing a business information service
5 May, London
Business information services have characteristics which, although not
unique, do mean that there are distinct approaches which can be taken when
considering their management and development.
Business information is volatile, messy, contradictory and potentially very
powerful. The services which are developed around this difficult area need
to be highly responsive to the culture from which the enquiries arise,
particularly as business information collections tend to experience a
greater degree of real external competition than other areas of the library
and information provision.
How will this event help you?
This workshop will address the key issues underlying effective, winning
business information service provision, from the perspective of the
enquirers and their needs.
By the end of the day you will have:
* mapped out the information needs of users and assessed their place
in the supply chain for these needs
* considered the potential for service packages by distinct user
segments
* discussed all elements of the marketing mix: product, price,
distribution, promotion, processes and people
* addressed issues of administration, monitoring and control
* met other delegates committed to the provision of business
information services.
Who should attend?
Those responsible for the management of a business information service,
including managers of business information units within companies and
managers of specialist business information units within public and academic
libraries.
This workshop will be relevant for information professionals within
business-related organisations such as Business Links and individuals who
have recently started their own information brokerages or consultancies.
Programme
9.00 Registration and coffee
9.30 Welcome and introductions
9.40 Business information services: understanding roles
10.00 The User Group information needs mapping user segmentation
11.15 Coffee
11.30 Service packages and the development of distinctive competencies
12.30 Lunch
1.30 Materials for the business information service, purchasing
decisions, sources and evaluation
2.00 Business information service processes
2.45 Staffing issues
3.00 Publicity and public relations
3.30 Tea
3.45 Acquiring and allocating financial resources, cost recovery/Profit
4.15 Monitoring and control - activity levels, expenditure, service,
delivery quality
5.00 Discussion of key issues
5.15 Close.
Workshop leader:
Terry Kendrick, Information Now Ltd.
Terry has run his own information consultancy and brokerage since 1986. He
has run workshops on information and marketing planning world wide including
the Far East and Europe.
FEES
LA Personal members £145 plus VAT (£25.37) £170.37
LA Institutional members £173 plus VAT (£30.27) £203.27
Non members £203 plus VAT (£35.52) £238.52
LA Student/unwaged members £25 plus VAT (£4.37) £29.37
To provisionally book your place please call Professional Development on
0171 636 7543 ext 288/9 or complete and return the booking form below on
fax: 0171 323 1842.
BOOKING FORM
__ I wish to BOOK a place on:
Title of event: _______________ Date of event: ____________
Are you a LA Member? YES __ No __ Personal/Institutional/Student
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OR
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OR
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Cancellation of a confirmed booking on the day will incur the full fee, or
if received 7 working days prior to the event, 50% of the fee will be due.
Please return to:
Professional Development, LA Enterprises, The Library Association, 7
Ridgmount Street, London, WC1E 7AE
or fax us on 0171323 1842.
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