Be very specific about what you want and the tone of what you want. How long you want it to be. What kind of film-maker you want. How much money you can spend on it. And when you want it. All of these elements will have a bearing on how you shape your brief and what kind of film-maker you are looking for.
Do you want a focussed, factual film aimed at conveying information efficiently and clearly? Turned round to a tight deadline? Hire a journalist or documentary film maker.
Do you want a creative approach, where style is more important than the substance? Hire a more artistic film-maker, but check out their showreel to see if their style and approach matches what you would like.
Want to use different techniques - animation, creative vision mixing, green screen etc? Talk it through with the prospective director - can they do this themselves or will they need to hire in kit or resources, or sub-contract?
What Quality of film do you want? Something that can be shot and cut together on an iPad to give off a funky, spontaneous air suitable for social media? Or something of hi-quality, steadily paced and expertly edited for screening in-house?
What are you going to show it on? A screen, or a projection? What effect do you want the film to give you? Are you looking for something to be used as part of Augmented Reality on peoples devices (like Future Cemetery), or a projection for dramatic effect like in the Museum of London's Vauxhall Gardens Gallery or at Cromford Mill? Do you want a 360/panoramic effect for scale and emphasis?
What are your expectations? How much input do you want to have to the film-making process? How will the film-maker get the content they need to script the film, or the interviewees if that's what you are after? They won't be able to do the historical research as well, unless you pay them for it.
Think about accessibility too - what about subtitles? Audio description? A BSL interpreter?
Who will be in the film - what will that cost you?
Thinking these things through will help - believe me - all these questions are based on conversations and experience of working with some excellent film-makers.
Yours
Jenni
Jenni Waugh Consulting Ltd
email: [log in to unmask]
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Jenni Waugh Consulting is a Limited Company No: 9266169
Specialist in Heritage sector audience development – social media & marketing – digital skills development – diversity & equality in the workplace – project management
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-----Original Message-----
From: List for discussion of issues in museum education in the UK. [mailto:[log in to unmask]] On Behalf Of Lindsay Winter
Sent: 22 June 2016 14:02
To: [log in to unmask]
Subject: Film briefs and filming
Hello,
I would be very interested to hear from anyone who has produced a short film at their museum/heritage site, using a contractor, as part of their interpretation.
I would specifically be interested in the brief you sent to the film maker and how you managed this process. Any hints and tips most welcome and happy to send a summary to those interested.
Many Thanks
Lindsay Winter
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